Sonia Borrell

Since founding the Tryson Collection in 2008, Sonia Borrell has dedicated her life to discovering talent, nurturing creativity, and curating excellence from Japan, South Korea, Indonesia, Germany, the UK, the US, Spain, and beyond.

Some of the world’s biggest museums, including the Kyoto City KYOCERA Museum of Art, the Thyssen-Bornemisza National Museum in Madrid, and the Museo Novecento in Florence, have featured pieces from her collection.

She owns works from the top figurative and contemporary artists, including Alex Katz, Takashi Murakami, Yoshitomo Nara, Jaume Plensa, and Robert Nava.

With her Soniabb London brand, she’s set to uplift the next generation of artists and collectors to advance the scene forward. She’s the co-founder of Art Qalaa, the first ultra-contemporary art consultancy in Saudi Arabia.

As an advisor to her partners, The Althari Group, Sonia has been in charge of bringing her network of emerging and established artists. As an art advisor for The Althari Group in Saudi Arabia, her commitment to cultivating the Kingdom’s art scene has captured acclaim in GQ, Harper’s Bazaar, Women’s Herald, L’Officiel, and others.